millimetre are extremely proud to have consulted on the design, development and construction of the new V&A gift shop after working with the V&A for many years on lots of different projects. Working closely with the architects and the museum we then went on to produce the visual merchandise kit for the new V&A shop.
millimetre was commissioned to handcraft 864 individual bespoke visual merchandising items. The VM kit included pen pots, plinth trays, book rests, scarf hooks, small trays and poster boxes.
All the items were made from beautiful quarter sawn douglas fir, which was cut, planed, rebated and joined, sanded, then painstakingly oiled with a white finish to provide protection and contrast to its patinated shelving.